The office lunch coordinator problem
Every office has one: the person who volunteers to organize team lunch. They create the spreadsheet. They collect responses. They call the caterer. They add up the totals.
And then, when the food arrives and everyone pays their share, they discover they’re $12-18 short. Tax was not included in the per-person estimate. Someone forgot to Venmo. The vegetarian option cost $3 more. A last-minute addition did not get counted.
This happens so predictably that behavioral researchers have a name for it: the coordinator’s tax. Social psychologists Bibb Latane, Kipling Williams, and Stephen Harkins at Ohio State University documented this pattern in their 1979 study on social loafing, published in the Journal of Personality and Social Psychology: as group size increases, individual effort and financial contribution decrease by up to 25%. The coordinator fills the gap.
The National Restaurant Association’s 2024 Corporate Catering Report found that group catering orders average $14-22 per person for lunch and $28-45 per person for dinner events. But that per-person average hides enormous variance: someone eating three slices of pizza versus someone taking one. The person who arrived late and found empty platters. The person who ordered the premium entree while everyone else got sandwiches.
Sources: Latane, Williams & Harkins, Journal of Personality and Social Psychology (1979); National Restaurant Association, Corporate Catering Report (2024)