The group order failure cascade
Four of you ordered Thai. The total came to $78.40 after fees and tip. Everyone Venmo’d you immediately — $19.60 each — because you’ve trained your friends well. Then the delivery arrives.
Sarah’s $18.50 pad thai is missing entirely. Mike’s $21.20 green curry is lukewarm at best. Your spring rolls came crushed. Only Tom’s order is correct. You open the app to request a refund and face the question nobody prepared for: who gets the money back?
The platforms make this worse by offering two different types of compensation: cash refunds that go to your payment method, and credits that only you can use. Each creates a different fairness problem — and the person who placed the order is stuck in the middle.
Source: National Restaurant Association, State of the Industry Report, 2024; Gordon Haskett Research Advisors, Consumer Experience Survey, 2024